Unity Senior App Growth Operations Manager 

Israel, Tel-Aviv District, Tel-Aviv 

713919175

Unity is seeking an experienced Growth and Operations manager to oversee user acquisition and monetization operations for a new app. You will play a critical part in setting the groundwork for the app’s launch and long-term success.
What you'll be doing

• User Acquisition and Growth Strategy:
• Develop and implement growth strategies to increase app downloads and active users
• Manage and optimize user acquisition campaigns across performance UA channels. Optimize allocation of budget
• Collaborate and build relationships with various marketing partners / channels
• Monitor and analyze key performance metrics, identify growth opportunities and make data-driven decisions
• User Engagement and Retention
• Design strategies and manage day-to-day execution to improve user engagement, loyalty, and retention
• Analyze user behavior and implement changes to enhance user experience
• Work with the product team to introduce and AB test features that align with user needs and optimize performance KPIs
• Optimize Operations and Collaborate Cross-functionally
• Optimize operational processes, implement automation tools to streamline workflows, and define best practices
• Collaborate with data, marketing, business operations teams, and management

What we're looking for

• Experience in performance-based marketing or growth role
• Understanding of mobile app ecosystem
• Strong data analysis skills and advanced knowledge of Microsoft Excel
• Experience launching a mobile app or game
• Proactive, self-starter

You might also have

• Experience building or managing loyalty programs

Additional information

• Relocation support is not available for this position.
• Work visa/immigration sponsorship is not available for this position

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.