Fireblocks Senior SEO & AI Growth Manager 

United States, New York, New York 

708841856

You’ll own and operationalize our organic growth strategy — grounded in customer insights, Jobs to Be Done (JTBD) framework, and lifecycle-centric content — to drive high-value demand. You’ll also lead the charge in leveraging, helping Fireblocks adapt and thrive in an SEO landscape increasingly shaped by AI-driven interfaces, search generative experiences (SGE), and intelligent content delivery.

• Own the end-to-end SEO strategy , aligning with demand generation, content, and product marketing to drive qualified discoverability, ultimately leading to new business acquisition.
• Develop SEO strategies targeting high-value personas across the funnel.
• Build and execute a scalable content strategy aligned to high-intent use cases in financial services, crypto infrastructure, and payments.
• Partner with product marketing, growth, content, and web teams to ensure SEO strategy supports both self-serve and enterprise demand generation.
• Drive keyword and topic discovery that prioritizes customer intent, not just traffic volume , and aligns with evolving AI search behaviors.
• Optimize and structure our site architecture, landing pages, and content to improve SERP visibility, SGE inclusion , and conversion outcomes.
• Lead on-site SEO (technical, content, architecture) and off-site SEO (link building, content distribution, and digital PR) efforts.
• Own and evolve our programmatic SEO initiatives to scale discoverability across customer segments and markets.
• Track performance using tools like GA4, SEMRush, Ahrefs, and HubSpot — and rethink SEO KPIs as AI-driven interfaces (e.g., SGE, ChatGPT, Perplexity) increasingly shift discovery away from vendor websites and toward in-tool answers.
• Champion the use of AI tools and platforms (e.g., language model optimization/LMO, generative search, semantic search models, AI-driven content research) to stay ahead of shifting discovery patterns.
• Run A/B and multivariate tests on landing pages and content experiences to continually improve organic conversion rates.
• Build reports that tie SEO performance to LTV:CAC, pipeline contribution, and business outcomes , not just traffic and rankings.
• Stay current on industry trends — including algorithm updates, zero-click search, voice search, and the expanding role of AI in SEO.

• Strategic growth partner : Works across product marketing, content, demand gen, and UX to align SEO with business outcomes.
• Customer-obsessed : Uses Jobs to Be Done, personas, and behavioral data to map search intent to lifecycle needs.
• AI-savvy : Optimizes not just for SERPs, but for AI-powered discovery (SGE, voice, chatbots, semantic search).
• Content-informed : Collaborates on or leads content strategy, ensuring discoverabilityandconversion.
• Performance-focused : Tied to metrics like pipeline generation, CAC, LTV, and SQLs — not just traffic.

• 5+ years of experience in SEO, with a strong track record of driving B2B SaaS growth through organic channels.
• Expertise in Customer-Led SEO and leveraging the Jobs-to-be-Done framework & proven ability to build SEO strategies from the ground up based on real customer insight and behavioral data .
• Deep knowledge and curiosity around AI’s evolving role in search and discoverability
• Strong foundation in technical SEO, with working knowledge of modern web platforms (WordPress preferred), HTML/CSS/JS, and Core Web Vitals.
• Experience with SEO tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, and analytics platforms such as GA4, HubSpot, Looker, or similar.
• Experience managing internal and cross-functional teams and/or external contractors, writers, or vendors.
• Sharp analytical skills with a passion for testing, learning, and iterating based on performance data.
• Excellent communication, collaboration, and project management skills — you know how to get things done cross-functionally.

For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $103,000-$135,000.

he base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.