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Personetics Sales Enablement – Global Marketing Team Israel, Tel Aviv District, Tel Aviv-Yafo 706451006
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Responsibilities Requirements
- Sales Enablement Content Strategy:
- Content Development & Management: Create, curate, and manage enablement content for both sales teams and partners, including playbooks, presentations, product materials, and objection-handling resources. Ensure materials are accessible, up-to-date, and tailored to regional and partner-specific needs. Crafting tailored cadences that address distinct personas and customer needs. Emphasize needs-based selling while articulating the product’s unique value proposition with clarity and impact. Develop comprehensive, persona-specific datasheets and product-line resources, empowering teams with robust battle cards and collateral.
- Partner Enablement Program: Design and implement enablement programs for global partners to motivate the partner sales teams to sell our products actively. Create and maintain partner-facing content, such as playbooks, data sheets, and co-branded marketing materials. Collaborate with the partner management team to define metrics for partner success and engagement.
- Cross-Functional Collaboration: Be the focal point between product management, sales, marketing, and partner teams, facilitating clear communication and shared objectives.
- Data & Performance Insights: Monitor and analyze the effectiveness of enablement initiatives for both sales and partner teams, using key metrics such as sales productivity, deal velocity, partner engagement, and revenue growth. Provide actionable feedback to leadership and make continuous improvements to enablement programs.
- Bachelor's degree, or a related field; MBA is a plus.
- 4-5 years of experience in product marketing, sales and/or partner enablement, , GTM strategy, or a related field.
- 8+ years total business experience
- Experience in fintech, and knowledge in the banking industry is a plus
- Proven ability to create this new position and work independently
- Proven track record of supporting global sales and partner organizations.
- Strong understanding of complex sales cycle and GTM strategies and how they translate to sales and partner processes.
- Excellent communication, writing and presentation skills.
- Proficiency in enablement tools and platforms (e.g., Salesforce, HubSpot, etc.)
- Ability to work across cultures and time zones in a fast-paced, matrixed environment.
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