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Key Responsibilities
Programmatic Growth & Revenue Acceleration
Drive incremental revenue by positioning programmatic solutions as essential to advertisers’ media strategies.
Build and maintain high-impact relationships with key clients, agencies, DSPs, and platform partners to influence investment decisions.
Develop persuasive narratives that demonstrate how audience-driven programmatic media improves performance and business outcomes.
Align programmatic sales efforts with broader revenue objectives, ensuring strategies complement rather than compete with direct and managed service sales.
Persuasive Selling & Customer Influence
Lead consultative engagements with advertisers, ensuring programmatic investments are aligned with their marketing objectives and growth goals.
Collaborate with DSPs, SSPs, resellers, aggregators and data providers to create seamless, scalable audience activation pathways that maximize revenue potential.
Partner with Agency and Client Direct sales teams to craft compelling, programmatic-first proposals that drive adoption and investment.
Represent the company at industry events and client forums, positioning the business as a leader in programmatic innovation.
Performance-Driven Strategy & Execution
Set and achieve clear, quantifiable sales and revenue targets for programmatic media solutions.
Leverage data, case studies, and measurement frameworks to prove the ROI of programmatic investments.
Develop and implement go-to-market strategies that drive programmatic adoption and budget expansion.
Stay ahead of industry trends in identity solutions, AI-driven optimization, and evolving measurement methodologies.
Qualifications
8+ years in programmatic sales, ad tech, or audience strategy roles with a strong track record of revenue growth, with at least 5 years of proven sales experience persuading advertisers and decision-makers to invest in programmatic solutions.
Exceptional client-facing presentation and consultative selling skills.
Expertise in DSPs, audience segmentation, and data-driven programmatic activation
Strong understanding of audience targeting capabilities within DSPs
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