GE HealthCare Customer & Market Primary Research Manager 

India, Karnataka, Bengaluru 

700624600

• Collaborate with global AVS product management and marketing teams to advocate for and support their plans for VOC research to generate needed insights for various stages of product development, launch planning and commercialization​.Advise on correct research scoping to meet business requirements.​

• Manage the design and successful implementation of primary VOC research to obtain structured customer feedback across the product lifecycle, in particular related to customer challenges/unmet needs, Value Proposition development/validation, pricing and customer journey - through qualitative, quantitative and mixed research methods.

• Responsibilitiesinclude understanding stakeholder objectives, preparing RFP, vendor selection, guiding study design, fieldwork issue resolution, and input/guidance to vendor partners on research results and insights presentation for maximum impact.

• Occasionally involves end-to-end research planning and execution using internally available tools/ resources.

• Synthesize cross-cutting insights from multiple studies as input to AVS segment teams. Act as the customer insights knowledge hub to share intelligence across teams​.

• Identify key customer insights gaps and advise senior management on market and customer trend research needs and opportunities.

• Identify and introduce innovative research methodologies, approaches, and partners.​

• Manage relationship with third-party Research agencies​, in coordination with the Customer Research leads in the other GE HealthCare business units/regions and global Sourcing.

• Understand, educate stakeholders and ensure compliance with (i) external international and national legal and ethical market research regulations/ guidelines and (ii) internal GE HealthCare procedures related to market research in the Healthcare industry​.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or equivalent

• Minimum of 5+ years of experience in customer/market research

• Minimum of 2+ years of healthcare industry market and customer research experience

• Experience in the end-to-end design and execution of both qualitative and quantitative customer and market primary research. Demonstrated experience with key customer research methodologies

• Excellent oral and written communications skills, as well as data analysis skills

• Demonstrated ability to analyze and resolve problems, with established project management skills

• Must be willing to work flexible hours to accommodate frequent work during U.S. morning hours

• Master’s degree in Marketing, Business Management, Data Science, or equivalent

• Proven record of successfully establishing and managing project plans and adjusting to changing circumstances; prioritizing and effectively controlling key milestones of multiple projects simultaneously

• Successful experience working in a global, matrixed team environment and ability to influence diverse, cross-functional stakeholders in multiple locations

• Initiative-taker, works proactively and demonstrates flexibility in approach to changing work priorities

• Creative problem-solving and learning mindset

Inclusion and Diversity

Ourare designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you would expect from an organization with global strength and scale, and you will be surrounded by career opportunities in a culture that fosters care, collaboration and support.