Boston Scientific Senior Data Strategy Manager - Digital Marketing 

United States, Massachusetts, Marlborough 

698876917

US-MN-Maple Grove

Your responsibilities will include:

• Drive the business case and advancement strategy for prioritizing products, utilizing PIM technology to activate, automate, and ensure consistency across downstream platforms.
• Serve as the primary point of contact (POC) for business units, facilitating the distribution of relevant product information to drive a scalable omnichannel customer experience across regions.
• Lead activation, change management, and adoption of the PIM (Product Information Management) system to enhance efficiency, consistency, and delivery of product information to customers.
• Establish expertise as Subject Matter Expert (SME) on our customer data infrastructure, contributing to defining and prioritizing the value of onboarding various data sources for marketing activation.
• Champion the development and dissemination of a 1st party data strategy, emphasizing its importance for organizational advancement and improving communication with customers across preferred channels.
• Define processes for marketers to create audiences and segments, emphasizing self-service, automation, and scalability.
• Collaborate in defining processes, business requirements, and change management to activate customer segments across downstream channels, ensuring personalized marketing experiences reach intended audiences seamlessly.
• Collaborate with Marketing, Merchandising, Personalization, and Digital Product teams to orchestrate a seamless and integrated customer experience.
• Manage multiple projects concurrently across Business Units (BUs) and product teams, maintaining precision and adherence to deadlines.
• Present and communicate strategy to senior leadership effectively, utilizing both verbal and presentation formats.
• Translate strategic objectives from senior leadership into actionable plans, offering insightful recommendations to align with the organization's overarching goals.
• Develop and disseminate consistent, impactful progress reports and communication on project impact.
• Drive business requirements focused on innovative solutions aligned with business goals, staying abreast of market trends and new capabilities.
• Partner with product and technical teams as a Subject Matter Expert (SME), effectively communicating requirements for development when necessary.
• Utilize analytics and customer feedback to make data-driven decisions that enhance the digital product customer experience.
• Implement key performance indicators (KPIs) to measure and report on the success of digital customer experience initiatives.
• Deliver value stories and provide training to internal teams, fostering a customer-centric mindset and adherence to best practices in digital customer experience.
• Cultivate a culture of continuous improvement, encouraging teams to offer feedback and actively seek collaboration opportunities.

Required Qualifications:

• Bachelor’s degree in Marketing, Information Systems, or a related field.
• 10+ years of experience in digital marketing.
• Proficient understanding of marketing technology tools, including Product Information Management (PIM) and Customer Data Platform (CDP).
• Proven experience in defining and constructing marketing audiences and segments.
• Knowledge of data management concepts, encompassing strategy, quality, and governance.
• Exceptional problem-solving abilities and meticulous attention to detail.
• Effective communication skills, capable of articulating complex technical concepts to non-technical audiences.
• Demonstrated ability to work and collaborate seamlessly across diverse teams, ranging from technology and vendor resources to business users.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.