Salesforce Manager Media Analytics 

United States, Washington, Seattle 

697988313

Job Category

Marketing & Communications

Job Details

Engineering & Data Modeling

• Design, build, and manage large-scale datasets using SQL and dbt (Data Build Tool) to power dashboards, models, and self-serve analytics tools.

• Apply scrum-based engineering practices: peer code reviews, version control, technical documentation, and test coverage.
• Proactively identify and resolve data issues; troubleshoot joins, missing fields, or aggregation logic.
• Collaborate with data engineering teams to ensure data is modeled to serve both technical and business needs.

Dashboards & Reporting

• Build high-quality, visually intuitive dashboards and reports in Tableau.

• Develop business-ready reporting tools for use across regions, campaigns, vendors, and tactics.

• Support key business rhythms such as monthly/quarterly business reviews with insights and data deliverables.

• Continuously improve data assets for better performance diagnostics, forecasting, and goal tracking.

Analytics & Insights

• Extract insights from media and pipeline performance data across all stages of the B2B funnel.

• Conduct deep-dive analyses on campaign performance and spend efficiency.

• Identify key trends in spend, conversions, and ROAS across vendors, channels, and campaigns.

• Translate findings into clear, digestible, and actionable recommendations for marketing and media stakeholders.

Stakeholder Communication & Enablement

• Serve as a strategic liaison between Media Lab and our engineering and analytics partners.

• Deliver findings through live presentations, stakeholder briefings, and written narratives.

• Produce self-serve documentation: data dictionaries, metric definitions, and schema diagrams.

• Create short-form video tutorials and walkthroughs to help stakeholders navigate tools and dashboards.

• Lead live training and enablement sessions to empower teams with the knowledge to self-serve insights.

Technical Product Management

• Build and maintain project trackers, stakeholder update decks, and roadmaps for data-related initiatives.

• Partner with business and engineering teams to ensure alignment across data and reporting projects.

• Own stakeholder intake processes and help prioritize backlog items based on business impact.

• Ensure that the datasets and dashboards we deliver meet real user needs with clear, measurable value.

Qualifications

• 5+ years of experience in analytics or analytics engineering.

• 3+ years working with digital marketing data, preferably in a B2B SaaS context.

• Advanced expertise in SQL, dbt, and Tableau — including performance optimization and scalability.

• Proven success working with very large datasets and production-grade data pipelines.

• Demonstrated ability to create insightful, easy-to-use dashboards for non-technical audiences.

Experience and Attributes

• Deep understanding of the B2B marketing funnel, multi-touch attribution, and metrics like:

• Spend, Impressions, Clicks, Responses, MQLs, Pipeline, ACV.

• Ratios such as Spend:Pipeline, CTR, CVR, and interstage conversion rates.

• Comfortable working autonomously and managing ambiguous or evolving priorities.

• Clear and confident communicator who can translate complex data into impactful business insights.

• Skilled at managing cross-functional initiatives and driving stakeholder alignment.

• Experience working with (or closely alongside) paid media practitioners is a strong plus.

• Familiar with agile methods, sprint planning, and backlog refinement.

Why Join Us?

• You’ll be joining a small but elite team that has a significant impact on Salesforce’s global paid media strategy.

• You’ll get to build and own systems and processes that directly influence high-stakes decisions.

• You’ll work with a broad range of stakeholders — from engineers to senior marketing leaders.

• You’ll help shape how we scale our analytics and insights operations this year and beyond.

Bonus Points For

• Prior experience as a media analyst, media buyer, or digital campaign manager.

• Familiarity with Salesforce’s internal tools or marketing tech stack (Salesforce CRM, Datorama, Snowflake, dbt, Tableau).

• Experience with enablement content creation (videos, walkthroughs, training guides).

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and

, and our AI agents accelerate your impact so you can

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Posting Statement

to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For Washington-based roles, the base salary hiring range for this position is $127,200 to $174,900. For California-based roles, the base salary hiring range for this position is $138,800 to $190,900. For Illinois based roles, the base salary hiring range for this position is $127,200 to $174,900.