Bachelor's degree or equivalent practical experience.
11 years of experience developing relationships with customers, and working with digital media or digital marketing/advertising solutions.
5 years of experience leading, mentoring, and developing teams.
Preferred qualifications:
Master's degree or equivalent practical experience.
Certification in Analytics and digital advertising measurement.
Experience with media mix modeling, A/B testing, incremental and advanced Google Analytics integrations. Familiarity with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google Ads, Google Analytics, Google Marketing Platform, etc.
Experience in dealing with and influencing executive advertiser and agency decision-makers and presenting data/results to executive audiences.
Ability to track record and manage cross-functional and cross-regional partnerships.