Job Description
Activities and Priorities:
Activities and priorities are developed on a quarterly basis to allow us greater flexible delivery on our business objectives. This offers our marketing team more opportunity to gain experience across the Vaccines & Public Health business unit. Next quarter’s objectives have already been set and include the following:
- Support the development of marketing-led campaigns, ensuring delivery against strong KPIs, OKR’s and regular review of performance.
- Management of promotional and non-promotional assets through Veeva Promomats
- Contribute to our planning process to develop campaigns utilising a segmented customer engagement approach, specific customer journeys and engagement plans, and personalisation of content and messaging to drive behaviour change with key customer groups.
- Manage agency relationships in the design, development and execution of assets
- Work with AGILE principles to support the development team’s effective operation
- Work with and deliver against promotional budgets, identifying early any potential under/overspend and flag with budget holder
Key Capabilities for the role include:
- Ability to generate and analyse fast feedback and customer insights to better understand the value we can deliver to our HCP, patient, and population communities
- Understanding and application of test and learn approaches in the development and refining of materials that driver behaviour change and deliver return on investment
- Ability to work in ambiguity with flexible / adaptable ways of working
- Able to effectively communicate with key internal and external stakeholder via multiple channels
Current Contingent Workers apply
*A job posting is effective until 11:59:59PM on the dayBEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFOREthe job posting end date.
Job Posting End Date:07/05/2024
A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.