Siemens Vertical Marketing Manager Healthcare Siemens SI 80-100 

Switzerland, Zug 

688729954

Your new responsibilities

• Own & develop the marketing plan for the vertical incl. metrics and budget planning, collaborating closely with the Vertical Head, our Technical Units, Countries, Communications and your peers in Offer Marketing
• Ensure planning is in line with overarching Go to Market strategy
• Articulate value proposition and strategic narrative and position our portfolio for Buildings in the Healthcare industry (e.g. for hospitals)
• Lead & design the strategic narrative providing guidance to demand generating and Sales teams
• Ideate & craft battle cards and use cases on real life customer challenges
• Create compelling, customer-centric content that can be used in an omnichannel and multipurpose approach for digital assets, Sales collateral, whitepapers, event storylines etc
• Leverage market, customer and competitive insights as a basis for all of the above and where needed ideate, conduct and conclude on research in partnership with the business to create actionable insights
• Author and orchestrate a marketing strategy that your peers and countries will be able to translate into campaigns & tactics
• Ensure Siemens Xcelerator is positioned respectively and be part of identifying opportunities for growth and channelling feedback via established workstreams
• Apply best practices and benchmarking towards our Marketing activities

What you need to make real what matters:

• Degree in Marketing, Computer science, business administration, or a comparable discipline
• Experience in the Buildings industry and related products, portfolio and services knowledge a must have
• 7 years plus of professional experience in B2B Tech Marketing and proven track record in delivering complex B2B marketing projects on a global scale
• Ability to translate thought leadership into real customer use cases by understanding both our portfolio, the industry and our customer needs
• Understanding of concepts, practices and procedures in the Healthcare business
• Experience in content creation, customer and marketing research and analysis as well as vendor/agency management and have good knowledge of a state-of-the-art Marketing and Sales concepts, practices, metrics, and procedures
• Knowledgeable in digital demand generation to work hand in hand with partnering teams generating demand
• Ability to translate thought leadership into real customer use cases by understanding both our portfolio, the industry and our customer needs
• Strong communication skills and be fluent in English and be able to explain complex topic in an engageable way. Fluent German is a plus. Additional languages are welcome
• Be a reliable partner and a team player who delivers results on time and in high quality
• Flexible Work and have experience working with global and remote teams and are willing work in an agile environment

Employee benefits

• Varied further training opportunities
• Access to employee share programs
• Further information about employee benefits can be found

you will find a collection of frequently asked questions and a way to contact us directly.

I look forward to receiving your application

Olger
Talent Acquisition Partner