You will develop and drive targeted marketing programs to generate awareness, quality pipeline, move prospects through the sales cycle and help to build a customer relationship.
Job Description:
- Build a strategic plan to support sales teams, including 3rd party industry conferences, Snowflake-driven event series, industry and hospitality field events
- Educate the sales team and sales development reps on new and existing marketing activities being performed
- Own and drive logistics and execution of all planned events; help shape event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing
- Collaborate with the alliances' organisation and alliances marketing on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events
- Maintain direct alignment with sales team in terms of all pre and post-event communication, marketing-driven campaigns, and event promotion strategy
- Evaluate all regional campaigns’ impact and ROI to determine the success and forecast for potential future investment
- Identify the most effective marketing materials, channels, and messaging for key accounts
Responsibilities:
- Plan and execute marketing campaigns on time and within budget
- Manage project timelines, quality issues, resources, & budget
- Set goals and define metrics for each campaign including targeted lead flow
- Manage internal field and events communication between sales and marketing
- Represent Snowflake to counterparts at partners, vendors, and outside vendors
- Tracking program results, measuring program success, and reporting metrics
Requirements:
- 7+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
- Experience in Salesforce, Marketo, Excel, Wordpress
- Excellent verbal and written communication skills in French and English
- Experience building and delivering large field marketing campaigns, events, and executive programs.
- Strong project management, time management, and execution skills
- Embodies strong organisational skills, ability to anticipate the needs of sales
- Ability to maintain an optimistic, approachable, and self-starter attitude
- Ability to travel frequently as needed to support in-person events
- We are looking for someone who is based in Paris and available to work from the office minimum three days a week