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Snowflake SENIOR FIELD MARKETING MANAGER 
France, Ile-de-France 
687283433

10.09.2024

You will develop and drive targeted marketing programs to generate awareness, quality pipeline, move prospects through the sales cycle and help to build a customer relationship.

Job Description:

  • Build a strategic plan to support sales teams, including 3rd party industry conferences, Snowflake-driven event series, industry and hospitality field events
  • Educate the sales team and sales development reps on new and existing marketing activities being performed
  • Own and drive logistics and execution of all planned events; help shape event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing
  • Collaborate with the alliances' organisation and alliances marketing on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events
  • Maintain direct alignment with sales team in terms of all pre and post-event communication, marketing-driven campaigns, and event promotion strategy
  • Evaluate all regional campaigns’ impact and ROI to determine the success and forecast for potential future investment
  • Identify the most effective marketing materials, channels, and messaging for key accounts

Responsibilities:

  • Plan and execute marketing campaigns on time and within budget
  • Manage project timelines, quality issues, resources, & budget
  • Set goals and define metrics for each campaign including targeted lead flow
  • Manage internal field and events communication between sales and marketing
  • Represent Snowflake to counterparts at partners, vendors, and outside vendors
  • Tracking program results, measuring program success, and reporting metrics

Requirements:

  • 7+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
  • Experience in Salesforce, Marketo, Excel, Wordpress
  • Excellent verbal and written communication skills in French and English
  • Experience building and delivering large field marketing campaigns, events, and executive programs.
  • Strong project management, time management, and execution skills
  • Embodies strong organisational skills, ability to anticipate the needs of sales
  • Ability to maintain an optimistic, approachable, and self-starter attitude
  • Ability to travel frequently as needed to support in-person events
  • We are looking for someone who is based in Paris and available to work from the office minimum three days a week