GE HealthCare Product Marketing Leader - MRI 

Japan, Minato 

687172612

Roles and Responsibilities

• Using market research to identify market and adjacent opportunities, integrate competitive intelligence into marketing planning

• Work with product & global Marketing to supply regional sales forces with product positioning, training materials, brochures and other tools required for execution of growth objectives adapting these to local market needs as necessary

• Contribute to market forecasts and business case for product/upgrades that are at concept stage and develop price-value map trends

• Understand customer’s needs as well as values and benefits sought for the product/service offering

• Help assess modality portfolio competitiveness and drive clear product positioning via the execution of marketing communications plans

• Support the development of global marketing plan and value proposition

• Implement regional segmentation strategy. Manage processes and programs to increase customer awareness, preference and purchase intent (e.g., lead generation campaigns)

• Contribute to the Growth Playbook and support activity of regional/operational marketing teams and ensure alignment with global marketing plan

• Monitor metrics and operating mechanisms to ensure achievement of business objectives (e.g., lead generation programs, trade show management, etc)

• Contribute to the growth of MR business as Japan's MR marketing.

Required Qualifications

1. Excellent oral and written English communications skills

2. Strong analytical and process skills

3. Healthcare product/industry acumen

5. Innovation – ability to develop/execute on new ideas through collaboration

Desired Characteristics

1. MBA or Master’s degree in Marketing, Business Administration or related field

2. 5+ years experience in marketing, product marketing or related field

3. Marketing experience in market & customer insights, product commercialization and branding

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.