Translates high-level marketing goals into actionable plans and orchestrates across multiple teams to drive omni-channel execution.
Architects the program strategy and customer journey for buyer-driven demand efforts aligned to the marketing plan and growth priorities to drive connected sales and marketing outcomes.
Primary program-level contact with the Product Marketing teams to align on the strategy, identify planning dependencies, and manage success of the program.
Orchestrates the go-to-market efforts with a broader virtual team to ensure channel teams, content teams, and functional experts can build aligned plans to achieve demand objectives.
Supports the Integrated Marketing Lead on business reviews to report on performance and impact against marketing metrics and required optimizations to achieve business targets.
OUTPUTS
Program strategy, plans and artifacts
Channel & execution strategies
Investment proposals
Program performance and insights
SUCCESS METRICS
Bueinss performance and funnel performance metrics
Program milestones
Resource optimization effectiveness
Customer journey optimization
Stakeholder alignment scores
EXPERIENCE & KEY SKILLS
Minimum 8-10 years of B2B or B2C digital, high-tech marketing experience
Bachelor’s degree or equivalent required
Excellent with marketing strategy andplanning for marketing programs
Experience successfully orchestrating and collaborating with cross-functional teams
Strong written & verbal communication skills
Ability to think and work strategically and thrive in a fast-paced environment
Comfortable preparing for and presenting to executives
Experience in collaborating with functional experts and agencies on the development of digital experiences and content
Must have working familiarity with multiple digital channels and their applicability within a demand generation plan