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SAP SAP - Corporate Marketing Integrated 
United States, Washington, Bellevue 
683978038

Yesterday

RESPONSIBILITIES

  • Translates high-level marketing goals into actionable plans and orchestrates across multiple teams to drive omni-channel execution.
  • Architects the program strategy and customer journey for buyer-driven demand efforts aligned to the marketing plan and growth priorities to drive connected sales and marketing outcomes.
  • Primary program-level contact with the Product Marketing teams to align on the strategy, identify planning dependencies, and manage success of the program.
  • Orchestrates the go-to-market efforts with a broader virtual team to ensure channel teams, content teams, and functional experts can build aligned plans to achieve demand objectives.
  • Supports the Integrated Marketing Lead on business reviews to report on performance and impact against marketing metrics and required optimizations to achieve business targets.

OUTPUTS

  • Program strategy, plans and artifacts
  • Channel & execution strategies
  • Investment proposals
  • Program performance and insights

SUCCESS METRICS

  • Bueinss performance and funnel performance metrics
  • Program milestones
  • Resource optimization effectiveness
  • Customer journey optimization
  • Stakeholder alignment scores

EXPERIENCE & KEY SKILLS

  • Minimum 8-10 years of B2B or B2C digital, high-tech marketing experience
  • Bachelor’s degree or equivalent required
  • Excellent with marketing strategy andplanning for marketing programs
  • Experience successfully orchestrating and collaborating with cross-functional teams
  • Strong written & verbal communication skills
  • Ability to think and work strategically and thrive in a fast-paced environment
  • Comfortable preparing for and presenting to executives
  • Experience in collaborating with functional experts and agencies on the development of digital experiences and content
  • Must have working familiarity with multiple digital channels and their applicability within a demand generation plan

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Seattle
Bellevue