3M Global Social Media Lead - Electrical Markets Division United States, Texas, Austin 683143435
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The Impact You’ll Make in this Role
As a(n)
Social Media Lead , you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:
Develop and execute B2B social media, influencer, and digital strategies aligned to key product portfolios and launches, ensuring best practices and brand consistency across platforms.
Plan, create, and manage global social media content calendars—including copywriting, visual direction, shooting and editing social content, publishing, community engagement, and ensuring alignment with brand and governance standards.
Lead influencer and KOL programs, including identification, activation, relationship management, and integration of user-generated and earned content.
Capture, edit, and publish real-time social content at events, collaborating with internal teams to highlight product stories, customer experiences, and brand presence.
Collaborate cross-functionally with Paid Media and Portfolio teams to ensure synergy across paid, organic, and influencer efforts; support campaign asset creation, ad copy, and visual execution.
Monitor and report performance across social and influencer campaigns, providing actionable insights, trend analysis, and competitive benchmarking to optimize impact, while staying ahead of emerging trends and sharing best practices across teams.
Your Skills and Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:
Bachelor’s degree or higher (completed and verified prior to start)
Two (2) years of social media experience in a private, public, government or military environment
Additional qualifications that could help you succeed even further in this role include:
Technology fluent with good understanding of primary global social media platforms and tools (Meta, Linkedin, YouTube, etc.)
Experience with the following is preferable: Adobe Creative Cloud / video and photo editing tools; Sprinklr or related social publishing tool
Experience working with international teams
Work location:
Please access the linked document by clicking select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.
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