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Plarium CRM Business Analyst Israel, Tel Aviv District 671138986
29.08.2024
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Responsibilities
- Collaborate with CRM and marketing teams to assess strategies and support the launch of new campaigns.
- Track and analyze CRM KPIs, providing recommendations to maintain focus and effectiveness.
- Design and analyze A/B tests to enhance campaign performance and business outcomes.
- Create automated dashboards and reports to ensure company-wide understanding of CRM
- Monitor and refine customer segmentation to improve targeting and personalization.
- Analyze large datasets to uncover insights into player behavior and campaign performance, identifying growth opportunities.
- Evaluate marketing campaigns using data-driven methods to understand player engagement and segment-specific responses.
What we expect
- 1.5-3 years of experience as an analyst in data-driven organizations, preferably within marketing or CRM environments.
- BSc/BA in a highly quantitative field such as Mathematics, Industrial Engineering, Economics, Statistics, or equivalent academic background.
- Proficient in SQL with proven experience querying large, complex datasets.
- Experience with BI visualization tools such as Tableau or Looker.
- Exceptional attention to detail, strong analytical skills, and a strategic mindset with excellent problem-solving abilities.
- Self-motivated and capable of managing multiple tasks independently while maintaining a proactive and organized approach.
- Excellent team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
- Familiarity with CRM platforms and marketing automation tools.
Desired
- Experience in the gaming industry is an advantage.
- Solid understanding of statistical analysis and modeling; hands-on experience with Python or R is a plus.
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