Capital One Sr Business Analyst Paid Channel Analysis Forecasting & Testing 

United States, Virginia, Arlington 

667501525

That’s where you come in - your role will be to shape and influence the strategy and to own the key analytical agenda for paid digital channels. You'll be at the forefront of our ongoing modern marketing transformation, leading efforts to adopt cutting edge tools and tactics that are disrupting the marketing world. This includes navigating ambiguous marketing challenges, embracing an increasingly diverse and digital marketplace, answering key analytical questions with autonomy up the leadership chain, and having a good understanding of digital marketing tactics in all our paid channels. You will also be well-versed in navigating incrementality tests, building business cases, forecasting and conducting economic analysis towards optimizing potential investments.

General Responsibilities:

• Channel-level monitoring and reporting to identify anomalies in channel-level metrics to better understand business impacts and operational errors

• Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory demands

• Testing Agendas: Develop and implement the strategy for A/B testing on paid channels and manage interaction with platform partners, product partners and channel leads for execution

• Analysis: Identify business challenges and opportunities for improvement and solve for them using analysis to make strategic or tactical recommendations

• Marketing: Support direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Help build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go to market strategies

• Credit Risk: Support step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis

• Execution: Involve problem frame-works, develop hypotheses, test and analysis, solution development, scope operational feasibility, lead implementation efforts and develop a monitoring plan

• Partnership: Work closely with colleagues across Capital One including: Tech, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability

• Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management

• Strong business judgment, leadership and integrity: He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business

• Strong communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills

• Clear results orientation: display an intense focus on achieving both short and long term goals. He/she should be able to drive and execute an agenda in an uncertain and fluid environment

• Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment. Previous consulting experience is a plus

Basic Qualifications:

• Bachelor’s Degree in any quantitative field (Business, Math, Economics, Finance, Statistics, Science, Engineering)
• At least 1 year of experience in analysis

Preferred Qualifications:

• Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
• 1+ years of experience in Statistical model building
• 1+ years of experience in market research
• 1+ years of experience in SQL querying
• 2+ years of experience in business analysis
• 1+ years of experience in consulting

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.