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Mcafee Director Marketing Analytics & Strategy United States 666007370
16.07.2024
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Director, Marketing Analytics & Strategy
About the Role:
- You will lead a team of analysts in the proactive development of reporting on key metrics, actionable insights,testing plans, and optimization recommendations.
- You willcollaborate with theVP Marketing Planning & Analytics to drive the Annual Operating Plan inpartnership with the extended Marketing org as well as Finance, ECommerce, and Product
- You will develop insights and recommendations to Marketing on investment allocations tooptimizemarketing programs andcampaigns
- You will help grow the sophistication of the team’s analyseswith LTV models, LTV/CAC analysis, ROAS optimization, media mix modelingand Multi-touchAttribution
- You will develop prioritized test & learn roadmaps, recommendtestingapproaches, and methodologies, and ensure that we are deliveringrobustresults with meaningfulinterpretations
- You will collaborate cross-functionally to align KPIs and metrics definitions across the
About You:
- You have 8+ years working in consumer marketing analytics and test & learn design with at least 5 years in a management role and experience managing/developing a team of analysts
- Strong experimentation background (A/B, multi-variate and bandit tests etc) across both test design and readout (e.g. causal inference)
- Excellent analytical and critical thinking skills
- Hands-on individual contributor who can read and write SQL, Python and/or R
- Experience with a big data environment / IDE, such as Databricks and/or Snowflake
- Persuasive verbal and written communication skills, with a track record of delivering actionable insights and recommendations that help grow the business
- Experience with interpreting and understanding MMM and/or MTA solutions
- Experience with marketing data architectures, such as CDPs (customer data platforms), digital log files (e.g. Adobe Analytics), and stimulus data (e.g. Google Campaign 360, aggregated agency data)
- Work well with partners at all levels while advancing a strong point of view on data interpretation and effective test & learn strategies
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- 401k Retirement Plan
- Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
- Paid Parental Leave
- Support for Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
Please click to viewand download theJob Applicantjob applicantswho are residents of the state of California.
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