ProfessionalMarketing Specialist you will apply your creative and analytical talent to dream-up, create, test and tune amazing partnerships (B2B and B2B2C) marketing programs and plans greatly designed to drive growth, utilization and adoption of Invisalign among doctors and clinics thru partnerships.
In this role, you will…
- Participate in develop marketing initiatives and strategies to Business Development area with partnersfocused on driving growth, utilization, and adoption of Align’s product.
- Marketing plan creation and management
- Prioritization of reliable initiatives
- Product launching in collaboration with other areas
- Coworking with other areas to Support commercial teams
- Manage printed materials and follow up with logistics for Mexico
- Purchase Orders for all services needed
- In charge of design for day /day artworks of printed materials, clinical, sales, clinical support, customer support
- Maintains sales supporting materials for TMs and give support in case of doubts.
- Help with on boarding and training sessions for new hires and in sales meetings
- Develop materials and visuals for events and congresses.
- Help in coordinate all partnerships initiatives in collaboration with cross-functional team to establish and maintain scoring requirements, sales acceptance of leads, conversion metrics, and demand to meet revenue objectives through channel programs.
- Collaborate and manage creative agency to adapt/create promo materials according to local regulation rules
- Benchmark and adapt best practices from other countries ensuring right governance to achieve objectives
- Monitor competitors’ activities and marketing trends
- Develop sales & marketing playbooks to standardize partnership programs
- Support sales team with appropriate materials fostering brand adoption
- Control of budget and contracts related to multiples items.
In this role, you’ll need …
- Minimum of 6 years work experience in relevant roles within marketing or commercial management
- Marketing career from consumer, healthcare industry, pharmaceutical or medical devices.
- Comfortable to work in multidisciplinary and multicultural organization in a fast-paced environment
- Previous sales or trade experience is a plus
- Excellence in execution and attention to details
- Highly hands on and autonomous profile
- Analytical skills
- Team contributor who cultivates collaborative work environment
- Ability to influence others
- Client focused and entrepreneurial mindset
- Effective communication
- Fast learner (clinical, regulation, environments, etc)
- Degree in Business related areas
- English spoken and written communication
- Skillful at producing documents with MS office programs
About Align
Invisalign clear aligners, iTero Intraoral scanners, and OrthoCAD digital services that help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients.
