Cloudinary Senior Director Product Marketing Video Platform 

United States 

650865998

Cloudinary is looking for a Sr Director of Product Marketing to join our team to drive the success of our API-first Video product line. You will own and lead product marketing efforts for our analyst-recognized video offerings and are expected to bring innovative ideas and creative strategies to accelerate Cloudinary’s growth in the video space. You, as the expert, will collaborate with cross-functional teams to generate market awareness and revenue for our Video Platform and Video APIs. Come join us here at Cloudinary.Responsibilities:Lead product marketing for the Cloudinary Video product linePosition Cloudinary as a clearly differentiated Video vendor to customers, prospects, analystsBring deep industry insights and subject expertise in the Video space to the product and marketing teamsCraft compelling product messaging and stories for key use cases, industries, personas, and market segments Work with the corporate marketing, demand gen, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for Video with prospects and current customersCreate value-based content and sales enablement in the form of presentations, web content, blogs, datasheets, brochures, customer case studies, demos, videos, and training materialsLaunch new innovations to market with impactful storytelling and coordinate launch activities across teamsAdvise product roadmap in close partnership with product management and product strategy teamsRepresent Cloudinary at thought leadership, demand generation, and company events as a Video SMEAdvise self-serve teams on strategies for positioning, messaging, and packaging/pricing to optimize Video PLG motion Analyze the market and key competitors to articulate differentiatorsWork with the PR and AR teams to brief media and analystsDrive win/loss analysis for Video to understand why we win or lose.About You:12+ years of product marketing experience (can include product management experience) 5+ years experience in the video space preferred Must have experience with SaaSExcellent writing and presentation skillsExperience with multiple business buyer personas, including technical buyersProven creativity and messaging skillsHighly analytical, data-driven approachComfortable with both high-level strategy and hands-on work.Pay Range:"We are dedicated to fostering an environment of transparency and equity in our hiring practices. In alignment with these values, we are pleased to provide a salary range for our positions based in the United States of America. The base salary range for this role is based on your location.We firmly believe that every candidate's skills, experience, and contributions are valuable, and it's our commitment to compensate accordingly. By sharing this information upfront, we aim to ensure that all candidates understand the base salary numbers associated with this position from the outset.We encourage open dialogue and transparency throughout the hiring process, and we are eager to discuss further during the interview stages. We aim to build a team where each member feels valued and fairly compensated for their contributions. Thank you for considering joining our team, and we look forward to the possibility of working together."$165000 to 250000 per-year-salary