JPMorgan Vice President Go-To-Market Product Manager – Proprietary Digital Wallets 

United States, New York, New York 

643673552

Job responsibilities

• Develop and implement go-to-market strategies that align with business goals and product objectives for the digital wallet. Identify target markets, customer segments, and competitive positioning within the financial services industry.
• Plan and execute product launches for the digital wallet, including coordinating with cross-functional teams to ensure timely and successful market entry.
• Conduct market research to gather insights on customer needs, market trends, and competitive landscape specific to digital wallets and financial services. Use this information to inform product positioning and messaging.
• Work with marketing teams to create and execute marketing campaigns that drive product awareness and demand generation for the digital wallet.
• Monitor and analyze the performance of go-to-market initiatives, using data to measure success and identify areas for improvement.
• Build and maintain strong relationships with key stakeholders, including product managers, sales leaders, and marketing teams, to ensure alignment and collaboration.

Required qualifications, capabilities and skills

• Bachelor’s degree in Marketing, Business Administration, Finance, or a related field.
• 7+ years of proven experience in a go-to-market or product marketing role, preferably in the financial services industry or with digital wallet products.
• Thorough understanding of digital and mobile payments including online payments including wallets, BNPL, merchant acquiring & processing highly desired
• Strong understanding of market research, product positioning, and competitive analysis within the digital wallets landscape and financial services sector.
• Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
• Ability to think strategically and to connect the dots to the bigger picture, while still comfortable diving into the details required to ensure successful execution.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Ability to anticipate potential risks and develop mitigation strategies.