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Wells Fargo Marketing Consultant India, Karnataka, Bengaluru 637061396
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In this role, you will:
Act as power user to build and deploy email campaigns including personalization and dynamic content across different Marketing Cloud Studios and Builders including Email Studio, Content Builder, Journey Builder and Automation Studio.
Set up email creative for internal team approvals, schedule deployment and complete post-deployment checks.
Design and build automations, journeys, and re-marketing campaigns, working closely across the marketing team to provide input on best practices for client journeys.
Design A/B testing strategies and monitor email performance, optimization across program from key learnings.
Working with stakeholders to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach.
Identify and resolve potential issues proactively.
Desired qualifications:
2+ years of Salesforce Marketing Cloud (SFMC) experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio (overall experience: 3-5 years).
Solid knowledge of the programming languages in SFMC: AMPScript, HTML, CSS, and SQL.
Understanding of email analytics and ability to make actionable adjustments based on campaign performance.
Good understanding of email accessibility best practices and CAN-SPAM compliancy considerations.
Good understanding of A/B testing strategies and how to apply outcomes to future campaigns.
Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives including escalation and mitigation of issues, risks, and business impacts.
Excellent analytical and problem-solving ability.
Enjoy working in a fast paced, high-output, time sensitive environment.
Wells Fargo Recruitment and Hiring Requirements:
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
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