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Google Analytical Lead Home Consumer Services United States, California, Los Angeles 637042255
11.04.2024
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Info This role may also be located in our Playa Vista, CA campus.
This role may also be located in our Playa Vista, CA campus.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- Experience with marketing measurement and attribution techniques (e.g., offline measurement, attribution, incrementality tests) and Google advertising products (e.g., Google Ads, Google Analytics, etc.).
Preferred qualifications:
- Experience working with advertisers, agencies, and clients.
- Experience finding compelling insights and building narratives.
- Knowledge of traditional and digital marketing tactics and strategy.
- Knowledge of Google Search, product capabilities and systems, measurement capabilities, marketing mix modeling, incrementality, and SQL.
- Excellent project management skills across multiple stakeholders.
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