Developing and implementing marketing and communications campaigns to meet corporate objectives.
Working with cross-functional teams to create go-to market plans for marketing campaigns and social media programs
Oversee day to day marketing activities with internal stakeholders and external agencies, customers and vendors
Work with Product, Legal, and Sales teams to ensure that all marketing materials are technically accurate, legally compliant and meet the needs of our commercial sales organization
Continuously monitor and optimize marketing campaign performance and collaborate effectively with the team to provide campaign performance reports
Develop marketing collateral that clearly articulates product features and benefits, including promotional and web content, case studies, sales enablement material
Cultivates tracks, analyzes and communicates key metrics, including partner-driven revenues and overall market indicators
Assists in the develops and delivery of training materials for internal customer service, technical service, internal and external sales organizations
Manage and maintain budgets within +/-5% of annual plan
Authorities:
Initiate PR
Approve PR up to their specific level of the PR process