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Google Marketing Analyst India, Haryana, Gurugram 630512882
Yesterday
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Minimum qualifications:
Preferred qualifications:
- Bachelor's degree in a research or quantitative field (e.g., Mathematics, Statistics, Engineering, Bioinformatics, Economics, etc.) or equivalent practical experience.
- 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
- 3 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
- Experience managing research and measurement agencies.
Preferred qualifications:
- 5 years of experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing).
- 3 years of experience of statistical modeling and advanced measurement/analysis techniques (e.g., regression analysis, geo-experimentation, Brand/Conversion lift measurement, machine learning algorithms).
- Experience in data querying languages (e.g., SQL) and tools to work with large complex data sets, and programming languages (e.g., Python) to run analysis.
- Experience in using data for storytelling and presenting complex research findings to both technical and non-technical audiences and using analytical insights to guide media planning.
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