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Job responsibilities:
- Support the development and execution of the content marketing strategy.
- Create insightful reports, articles, and educational content.
- Facilitate speaking opportunities for subject matter experts.
- Produce high-quality written and visual content.
- Assist in the content creation process from ideation to distribution.
- Develop and manage a robust content distribution strategy.
- Implement and monitor paid promotional campaigns.
- Monitor and improve search engine rankings for target keywords.
- Measure website traffic and user engagement metrics.
Required qualifications, capabilities, and skills:
- Proven experience in B2B SaaS content marketing.
- Strong understanding of SEO best practices and analytics.
- Exceptional writing and editing skills.
- Experience with content management systems and marketing tools.
- Creative mindset with a strategic approach to content.
- Strong project management and organizational skills.
Preferred qualifications, capabilities, and skills:
- Experience in the financial technology or venture capital sector.
- Familiarity with marketing automation tools.
- Ability to simplify complex topics for diverse audiences.
- Knowledge of paid campaign performance evaluation.
- Strong interpersonal and communication skills.
- Ability to work in a fast-paced, dynamic environment.
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