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Boston Scientific Senior Product Manager Upstream Patient Marketing WATCHMAN 
United States, Minnesota, Maple Grove 
627543738

29.11.2024

About the role:

This role has a hybrid work mode, based out of our Maple Grove, MN facility, with the expectation of being on-site 3 days per week.

Your responsibilities will include:

  • Planning and executing marketing programs for the WATCHMAN Patient Campaign through a variety of channels to build brand loyalty and increase adoption of the therapy.

  • Identifying opportunities to drive market development and therapy acceptance, leveraging cross-functional teams to achieve team goals.

  • In partnership with creative marketing teams & agencies, creating actionable, high impact programs and tools that change and empower the patient mindset.

  • Understanding market and clinical trends and evolve patient programs and messaging to drive patient awareness and education.

  • Helping others inside and outside of Boston Scientific deliver the WATCHMAN Direct to Patient message and promote patient advocacy and awareness.

  • Establishing strong relationships with key functions impacting marketing activities (Clinical, Medical Education, regulatory, legal, finance, external agency, etc.)

  • Continuously measuring the impact of marketing and field initiatives, generating early learnings, and driving continuous real time improvement across all initiatives.

  • Developing a roadmap for improvements and business case for undertaking necessary changes to enhance programs and service offerings.

  • Preparing and presenting campaign results to various levels of the organization in audience specific language with a focus on action-oriented decision-making.

Required Qualifications:

  • Bachelor’s degree

  • 5+ years of successful related experience (experience in pharmaceutical, medical device, CPG or other consumer-centric industry is preferred)

  • Demonstrated success leading in a team environment

  • Ability to manage multiple stakeholders, programs and changing priorities

  • Ability to travel up to 10%

Preferred Qualifications:

  • Excellent communication and interpersonal skills

  • Entrepreneurial spirit balanced with collaborative style and professional maturity

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.