SAP Senior Content Strategist 

United States, Washington, Bellevue 

622069620

Responsibilities include:

• Define content strategy for our end-to-end customer journeys.
• Build the resulting content plans for key marketing motions, designed to accelerate the customer through the lifecycle.
• Create a content plan to address the insights in the customer journey and strategy, ensuring the content is aligned to what the customer needs at each stage.
• Be a customer advocate. Relentlessly champion the customer and the experiences they have with the content you create—how they find it, how they consume it, how they use it to make decisions.
• Leverage data and market insights for decision making including content optimization and new concept development.
• Understanding of the generative AI landscape and identifying opportunities to use AI in the content strategy and content production disciplines to unlock breakthrough scale.

Basic qualifications:

• 6+ years of demonstrated track record driving business impact through content.
• 4+ years of digital marketing experience and well-versed in best practices, including familiarity with customer journey mapping.
• Strong customer centric mindset and demonstrated ability to put the customer first.

Preferred qualifications

• Clear and persuasive communication skills, both written and verbal.
• Recognized as a self-starter with a bias for action.
• Creative problem-solving skills, and a growth mindset approach
• Experience managing across highly matrixed organizations, often with competing priorities.
• Deep understanding of content disciplines, including SEO, content strategy, and execution.
• Experience with commercial technology sales processes

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