Boston Scientific Marketing Manager URO GEM Central / North 

Turkey, Istanbul 

620716348

Purpose Statement:

• The core objective of this role is to support the relevant product franchise(s) in achieving the goals and objectives of the Urology division. This person should drive the achievement of business growth through focused market/competitive analysis and the development and execution of a tactical marketing plan in coordination with the sales and marketing organization.

Key Responsibilities:

• Market Development: Develops and is responsible of the execution of local market strategies; Identify clinical/market trends and suggest new product/marketing opportunities; Creates and manages physician training programs; Responsible for the development and implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan; Develop creative approaches to market existing/new products; Assists in creating reimbursement strategies.
• Product/Market Management:Responsible for developing and coordinating product trainings for local sales force; Facilitates Physician to Physician training and selling; Development of downstream sales tools to support sales execution; Help the local franchises sales force with active field support; Actively participate in local sales meetings,participatein main customer events; Develop and implement launch strategies; including launch package.
• Product Development: Communicates market needs to International Marketing; conduct continuous product evaluations and providing feedback to the International Marketing team; Contribute to prioritization input for new product development.
• Building and Maintaining Relationships: Establish relationships with key though leaders in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues; Responsible for developing and maintaining regional key opinion registers; Assist in coordinating Physician symposiums.
• Planning and Analysis: Maintain product forecast, including inventory analysis; Develop operational product launch strategies – identify product roll-out strategy; Franchise/product responsibility for developing competitive strategy and product analysis: Assists in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans; Understands how product profit/loss is impacted by consignment plans, national contracts, etc,; Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives; Operate within and assist in the development of the franchise budget (including travel, promotion, advertising, etc).
• Quality: Ensures awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific; As interface of Customer and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addresses, thereby demonstrating high commitment to Quality in all interactions and behaviors; Responsible to facilitate and champion the quality requirements and the messages of compliance to internal and external customers for all events and campaign.

Must have:

• Bachelor’s or Master’s degree in Business Administration; Marketing; Engineering or equivalent
• +5 years of marketing experience in thehealthcare,preferably medical device industry
• Analyticalskills:proven ability to develop tracking tools andassessments.
• Being proactive and a strong communicator and team player
• Excellent planning and organizational abilities
• Good commend of MS Office applications
• 50% travel timewithin theregion
• Excellent written and verbal communication in English