Job responsibilities
- Develops a product strategy, product vision, and roadmap that delivers value to customers
- Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
- Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
- Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability
- Defines and drives the product vision and strategy for customer lifecycle management, focusing on acquisition, engagement, retention, and loyalty
- Conducts market research and competitive analysis to identify trends, opportunities, and customer needs. Use insights to inform product development and positioning
- Works closely across tech and non-tech teams to ensure successful product development and launch
- Gathers and analyzes customer feedback and data to inform product decisions. Use customer insights to drive continuous improvement and innovation
- Communicates product vision, strategy, and progress to stakeholders at all levels of the organization. Build consensus and alignment around product goals
- Mentors and guides junior product managers and team members. Foster a culture of collaboration, innovation, and excellence within the product team
- Defines and tracks key performance indicators (KPIs) to measure the success of customer lifecycle initiatives
Required qualifications, capabilities, and skills
- 5+ years of experience or equivalent expertise in product management or a relevant domain area
- Advanced knowledge of the product development life cycle, design, and data analytics
- Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
- Able to successfully launch and manage products that drive customer engagement and retention
- Strong analytical skills and experience with data-driven decision-making
- Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams
- Experience with agile development methodologies and tools including Jira
- Passion for understanding customer needs and delivering exceptional user experiences
Preferred qualifications, capabilities, and skills
- Demonstrated prior experience working in a highly matrixed, complex organization
- Marketing, or a related field; MBA or advanced degree preferred.
- Experience in developing and implementing personalization strategies
- Ability to adapt to changing priorities and manage multiple goals simultaneously
- Knowledge of UX principles to ensure that personalization efforts enhance the overall user experience