Teva Senior Product Manager HCP Marketing Migraine - Hybrid Parsippany NJ 

United States, New Jersey 

615978321

The position is responsible for the HCP strategy, evaluation of market conditions, identification of issues and opportunities within the therapeutic category (CNS/Neurology) to develop campaigns/tactics which target Health Care Providers (HCPs) aligned with the overarching brand strategies and objectives. The Associate Director reports to the Marketing Director and works with internal Teva colleagues, sales coworkers and agency partners to develop HCP content and prepare for their implementation and launch.

HCP Strategy and Tactics

• Implement the overall marketing strategy including brand positioning, messaging, and target audience identification.
• Work closely with all agency partners to lead the creation and execution of integrated marketing campaigns across various channels, including digital, print, personal, non-personal, congresses and other relevant platforms
• Identify and pursue opportunities to drive brand growth
• Diagnose obstacles to brand growth and work collaboratively to provide solutions
• Assist in the annual brand planning process
• Manage and coordinate all HCP and KOL programs and efforts

Brand Management

• Analyzes market data and information to make informed decisions
• Collaborate with cross-functional teams, (Market Access, Sales, Operations, Medical, PARC) to ensure alignment and maximize the impact of marketing initiatives.
• Manage and optimize the marketing budget to ensure efficient allocation of resources and maximize return on investment.
• Responsible for the promotional approval process of materials
• Follow all policies and procedures
• Evaluate and maximize ROI on marketing projects/programs
• Ability to manage people and processes without a direct reporting structure

Customer Facing Interactions (Internal and External to Teva)

• Conduct Sales Force Ad Boards
• Brand liaison to all customer facing teams
• Works collaboratively with internal and external partners to ensure flawless execution of the brand plan
  • Sales Training
  • Market Access
  • Agencies
  • Other teams and team members as needed
• Attend HCP customer meetings as well as other business related meetings and congresses
• Deliver effective and informative presentations to customer facing functions and Sr. Management

Skills/Knowledge/Abilities

• Excellent verbal, written, organization and interpersonal skills required
• Strong pharmaceutical industry and business acumen.
• Able to draw insights from variety of sources, understands market and competition. Compiles relevant data from appropriate sources and performs analysis with a recommendation.
• Synthesizes complex and diverse information, recognizes trends and/or interrelationships.
• Ability to meet objectives and deadlines
• Project management experience and the ability to manage and coordinate projects with multiple internal partners and vendors.
• Demonstrated leadership ability including cross-functional and global teams
• Manage complexity and urgency
• Efficient in MS Office tools including Word, PowerPoint, Excel and Outlook.

Education/Certification/Experience

• Bachelor’s degree required; Master’s degree preferred
• Marketing degree or MBA
• Minimum of 5 years consisting of marketing and sales experience required
• Experience in managing an Agency of Record or other agencies that support a brand

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