GE HealthCare Lead Marketing Specialist - ViewPoint f/m/d 

Germany, Bavaria, Munich 

614430248

• Assist in the coordination and support execution of global go-to-market strategies for new product introductions, and product launches
• Support the rollout and adoption of product messaging, positioning, and value propositions tailored to global healthcare markets
• Work with Research teams to conduct competitive and market research to support strategic planning and product differentiation
• Collaborate with product and segment counterparts as well as regional and segment marketing teams to adapt and localize global content and campaigns
• Help create and maintain sales enablement tools, including job aids, training decks, battle cards, etc. and customer enablement and product adoption tools including quick guides, quick cards and tutorial videos
• Partner/ collaborate with external agencies to support project execution, ensuring alignment with brand standards, timelines, and deliverables
• Track and report on key performance indicators (KPIs) related to product adoption and marketing effectiveness especially project timelines and on-time delivery
• Ensure all marketing materials comply with regulatory, brand guidelines and standards
• Work within our MarTech infrastructure for asset creation, approvals, publication, and more
• Collaborate with and support region and segment marketing teams to ensure accuracy, fit, and alignment

• Bachelor’s or professional education degree in Marketing, Business, Life Sciences, or a related field
• Proven experience in marketing or product marketing, preferably in the medical device or healthcare industry
• Fluent in German and English
• Strong communication organizational, and project management skills with attention to detail
• Familiarity with global marketing practices and regulatory considerations in the medical device space
• Proficiency in Microsoft Office solutions (including PowerPoint and Excel), Collaboration tools (Smartsheet, Miro) and marketing platforms (e.g., Salesforce, Veeva, Adobe Creative Suite)

• Experience supporting global product launches or working with international teams
• Familiarity with Social Media amplification tools (e.g. EveryoneSocial, Haiilo)
• Basic design or video editing skills
• Experience with customer communities and advisory boards
• International work experience

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.