Cognyte APAC Business Development Director 

Canada, Ontario, Toronto 

610573402

Today’s world is crime-riddled. Criminals are everywhere, invisible, virtual, and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough…

Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too.

As a Cognyter you will:

• Identify and cultivate strong channel partners to expand our business, particularly within the defense, military, and national security domains.
• Work closely with regional sales teams to maintain productive, long-term business relationships and ensure alignment with company goals.
• Develop and implement new growth strategies targeting emerging markets, verticals, and innovative business models that meet evolving customer needs.
• Drive growth in the early stages of the sales funnel within the region by actively generating new business opportunities.
• Take full accountability for acquiring new clients (logos) and driving business expansion in assigned markets.
• Conduct cold calls, outreach, and networking activities to generate leads, qualify prospects, and develop new business opportunities.
• Identify potential clients through comprehensive market research, trade shows, internet follow-ups, and other outreach methods.
• Partner with the marketing team to create effective lead-generation campaigns and collateral.
• Attend key industry events and conferences to network, engage with potential clients, and generate leads.

For that mission you’ll need:

• 15+ years of business development experience, specifically in the law enforcement, national security, military intelligence, or defense technology sectors.
• A strong network and deep understanding of key markets within the APAC region, including Japan, Australia, Philippines, Indonesia, and Vietnam.
• Willingness to travel within the region for up to 1-2 weeks per month.
• Proven track record in successfully navigating the sales cycle, from lead generation to closing complex deals, with exceptional negotiation skills.
• Strong written and verbal communication skills, with the ability to craft compelling proposals and deliver impactful presentations.