Honeywell Sr Customer Marketing Manager 

United States, Arizona, Phoenix 

608934839

role will help lead marketing efforts for Honeywell Building Management Systems (BMS) to drive demand. You will manage, execute and oversee offering-, vertical- and region-focused events, campaigns and digital marketing activities. Collaborating closely with sales and offering teams, this role requires a keen understanding of BMS needs to create targeted marketing campaigns, as well as analyzing campaign performance and customer data to identify opportunities for optimizations and improvements. This role requires a blend of analytical and creative skills to effectively communicate our value proposition to key customer segments.

KEY RESPONSIBILITIES

• Create and implement customer marketing strategies aligned to BMS business objectives
• Work with Offering Management to identify target customer segments and create customized messaging to deliver on offering value propositions
• Develop, execute and oversee integrated marketing campaigns across various channels, including digital, social media and events
• Maintain high knowledge of BMS offerings to oversee content development including brochures, case studies, whitepapers, etc.
• Help enable the team to optimize digital campaigns including overall campaign infrastructure and execution including SEO, SEM, paid media and nurture campaigns
• Support successful execution of key channel/customer events
• Manage BMS campaign reporting including monthly, quarterly and annual reporting
• Oversee budget management to ensure on-budget execution of programs
• Work with BA CM center of excellences to ensure proper support for BMS campaign including creative services, social and digital teams
• Manage a team of up to six direct reports
• Work with external communications to amplify marketing campaigns
• Managing agency resources and relationships

YOU MUST HAVE

• Six plus years’ experience in customer marketing or related roles with a proven track record of developing and executing successful marketing strategies
• At least two years’ experience using PowerPoint, Marketo and SFDC

WE VALUE

• Bachelor's degree in marketing, communications or a related field or equivalent experience
• Ability to work collaboratively in a fast-paced environment
• Previous people and program management experience
• Strong understanding of customer segmentation and marketing strategies
• Excellent written, verbal and presentation communication skills
• Proficiency in analytics tools and marketing automation software
• Exceptional attention to detail with the ability to plan to achieve successful results
• Ability to successfully interact with all levels of management as well as a diverse workforce
• Evaluate issues in a logical, analytical and pragmatic way
• Track record in delivering on key performance indicators and goals
• Positive attitude and willingness to embrace change
• Ability to travel as needed

• JOB ID: HRD258683
• Category: Marketing
• Location: 1405 Xenium Lane N, Suite 230B,Plymouth,Minnesota,55441,United States
• Exempt