Capital One Senior Associate SEM Strategist Retail Bank 

United States, Virginia, Arlington 

607305273

Responsibilities:

• Oversee day to day operations of paid search campaigns on collaboration with agency partners; includes budgets, pacing, reporting, optimizations, testing agenda, campaign launches, etc

• Daily monitoring of paid search performance trends to identify opportunities for campaign improvement and optimizations that support business goals and KPIs

• Drive testing agenda to inform bidding, targeting, creative, & landing page optimization that engage consumers and drive business results.

• Present and share results of tests and SEM initiatives cross functionally with partner teams

• Coordinate across internal teams including analytics, data science, ad tech, creative, legal, compliance, site, integrated marketing, and product to execute end to end SEM strategies supporting new product launches and initiatives

• Partner with manager to translate strategic vision into tactical solutions and results – support channel planning and influence strategic recommendations to drive long term growth

• Executional excellence; Ensure campaign execution adheres to legal and regulatory requirements

• Keep a pulse on industry trends, competitor shifts, best practices to understand the competitive landscape and drive channel innovation

The ideal candidate:

• Hands on SEM experience working with large budgets across multiple platforms

• Passion for data and using analytics to make decisions

• Demonstrated “Self-starter” with strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and SEM-specific technology tools

• Solid understanding of performance marketing, and customer acquisition, knowing what channel levers to pull in order to meet KPIs

• Highly effective communicator with excellent presentation abilities; comfortable presenting in front of large audiences

• Comfortable working with large data sets in Excel / Google Sheets + familiarity with common performance marketing metrics

• Detail-oriented with strong prioritization skills, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence

Basic Qualifications:

• Bachelor’s Degree or Military Experience

• At least 3 years of experience managing SEM accounts

• At least 3 years of experience in planning, execution, and analysis of paid digital programs

• At least 2 years experience with marketing automation (Marketo, Eloqua, Hubspot or Salesforce Marketing Cloud)

• At least 2 years of experience working with Office and Google Suite products

• At least 2 years experience with website analysis using analytics tools (Google Analytics, Google Data Studio, or Adobe)

Preferred Qualifications:

• 4+ years experience managing SEM accounts

• 3+ years of agency or agency management experience

• 3+ years of marketing experience in financial services

• 3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

• AdWords or Bing certification

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.