West Pharma Marketing Manager 

India, Telangana, Hyderabad 

603638109

Essential Duties and Responsibilities

• Responsible for product segment strategies as assigned and for strategic positioning of products within the related marketing platform. This may include: branding, promotion, competitive intelligence, positioning, pricing, margin targets, forecasting, target markets and customers, recommendation strategies, customer value and selling strategies.

• Identify trends in the pharmaceutical market that may impact West products

• Ownership of product launches and associated West Sales PROs training, creation of sales tools and support including formal market plans.

• Coordination with Sales, TCS and/or Product Development to garner market feedback following the established Voice of Customer (VOC) process.

• Responsible for working with key customers through concept development, product development and industrialization in support of the Project Scaffold process.

• Proactive marketing lead, working directly with the customer and sales to identify and tackle specific conversion opportunities in support of the defined platform strategies.

• Keep up to date on competitive activities and market developments in order to recommend and implement actions of management

• Marketing champion on steering teams as assigned related to the marketing platform.

• Participate actively in industry associations, working groups, support in Educational Series events to showcase West’s leadership orientation.

• Marketing lead to support coordination and management of trade shows, events, posters/presentations planning and execution as assigned.

• Manage all local promotional activities and materials (eg. exhibitions, promotional samples, brochures) in collaboration with regional marketing

• Other duties as assigned.

The job holder of all relevant SOPs as per Company as they are related to the position covered by this Job Description.

Support and contribute actively in Lean sigma programs and activities towards delivery of the set target.

• • Switch off the machinery if it is not operating; or Switch off the lights and air conditioning if you are the last person to leave the premise.
  • Simplify processes and improvements; reduce printing or photocopying; use recycle papers.

BASIC QUALIFICATIONS

Bachelor's Degree

Master's Degree

MBA in Marketing

Minimum 8 years (Mgr)

• Strong analytical and project management skills

• Self-driven, curious, and well-organized

• Ability to work effectively and collaboratively within a team and coordinate efforts cross-functionally to achieve positive results

• Excellent verbal communication, presentation skills, and writing proficiency

• Strong interpersonal skills to engage with technical and commercial stakeholders with credibility and authenticity

• Creativity in developing content that brings value propositions, differentiation, and positioning to the lifecycle for Glass System products and services

• Proficiency in developing market messaging in line with Challenger principles and in support of customer journey

• Ability to leverage technical data to support product claims through commercial content generation

• Technical proficiency in managing collaborative work through digital platforms including Teams, SharePoint, MS Project and respective internal marketing tools to manage campaigns

• Exercises wide latitude in determining objectives and approaches to critical assignments

• Working knowledge of medical device regulations, ISO standards, and market trends on combination products

• Able to be aware of all relevant standard operating procedures as per Company policy as they are related to the position covered by this Job Description

• Able to comply with the company’s safety and quality policy at all times

Must be able to communicate effectively, read & write, speak in front of groups, express & exchange ideas

Interpret data, make quick decisions

Understand direction and adhere to procedures