This position will report into the head of Consumer Insights & be responsible for leading & coaching two direct reports
Lead consumer research and serve as a strategic partner for one of our new business pillars
Design, coordinate and execute strategic qualitative and quantitative research projects; involving a wide range of methodologies, such as focus groups, online tools, immersions, ethnographies, and simulated methodologies.
Identify and implement new and innovative research techniques to address business needs.
Oversee supplier relationships, managing scope, budget and deliverables.
Prepares and presents research findings, through both written reports and presentations, in a concise and compelling way to client teams.
Ensure all outputs are actionable, grounded in consumer knowledge, and guided by a broader understanding of business context and implications and inspire the team to uncover the “so whats” of all deliverables.
Fully leverages all market, competitor and product information to produce objective and actionable insights of market drivers, the competitive environment, promotional and treatment trends with key customer types.
Partner cohesively with the broader Research Leadership Team across business and consumer; avoid silos and seek out ways to add value by synthesizing and collaborating across the teams.
Your Expertise:
12+ years of relevant consumer insights experience
Demonstrated experience in management with a proven ability to lead and develop individuals
A degree in the field of research, marketing or social sciences. MBA a plus
Experience on both the "client side" and "supplier/vendor side" of research a plus
Ability to plan, manage and facilitate global research
Expertise in a wide range of both qualitative and quantitative research methods
Familiarity with advanced analytic research techniques and tools, digital understanding, as well as leading edge market research tools & methods (i.e. AI)
Ability to manage quant data files, run analysis on quant data (e.g., ability to weight data, run descriptive statistics, etc.), program in qualtrics, query SQL, etc. a plus
Be detail oriented without sacrificing a broad strategic perspective
Excellent interpersonal skills with a positive and cooperative attitude that fosters collaboration and teamwork both inside and outside the department
Seasoned and strategic multitasker, with a hands-on approach and outside-the-box mentality