Job Responsibilities:
- Managing the end-to-end creative development and implementation of marketing campaigns ensuring initiatives are on-strategy, on time and within budget parameters.
- Collaborating with marketing strategy managers on creative development and to identify opportunities, strengthen campaign strategy and establish the framework for measurement and reporting.
- Effectively and efficiently working within multiple systems and processes throughout creative development to ensure proper approvals and controls required for a successful launch.
- Contributing innovative and creative ideas as well as channel best practices
- Thinking critically and making recommendations to optimize campaigns to improve results, efficiencies and reduce costs
- Working across multi-functional teams, such as:
- Product and Marketing Strategy teams
- Agencies for creative development and execution
- List teams to coordinate audience targeting
- Analytics team to report campaign results
- Internal channel execution partners (email, ad ops, web)
- Legal, Regulatory and Compliance teams
Required qualifications, capabilities, skills
- Strong knowledge of and 5-7 years’ experience in campaign execution and/or project management is required
- Agency/vendor management, including process improvement and issues resolution/escalation
- Willingness to roll up your sleeves and manage the details of marketing project execution including following process and adhering to strict controls
- Ability to manage multiple initiatives simultaneously and work well under pressure and tight deadlines
- Strong relationship development and negotiating skills; ability to earn respect and trust among internal and external business partners and team members
- Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
- Excellent written and oral communication skills
- Experience in financial services/investment marketing and/or agency-side experience is a plus
Preferred qualifications, capabilities and skills
- 4-year college degree
- Ability to travel at least quarterly