Your Role and Responsibilities- System Administrator for the workflow management tool Aprimo.
- Responsibilities mainly revolve around making updates to workflows based on stakeholder requirements, providing Aprimo access, and participating in any conversations related to new work being built into Aprimo.
- Making updates to multi channel workflows in Aprimo
- Participate and lead weekly release Planning/Change Control and
- Handling occasional Aprimo access requests
- Lead documentation on processes and compliance requirement
- Develop Aprimo enhancements to attain the compliance requirement in the marketing processes for all CoSA
- Create, test and validate Aprimo reports
- Develop, test and validate specialized requirements for data outputs
- Creating, Developing and testing Aprimo workflow to meet campaign marketing objectives
- Support deep dive testing for Aprimo changes, updates and clients requirements
- Perform data validation to ensure Aprimo environment accuracy for Bank vs Non-Bank
- Support Aprimo workflow testing and changes for different channels Email, Direct Mail and Outbound Calling
Required Technical and Professional Expertise
- Minimum 2-3 years of experience in campaign management operations
- Familiarity with advanced marketing automation software tools for Enterprise organizations like Adobe Campaign /Salesforce
- Aprimo workflows knowledge, understanding and hands-on
- Aprimo Data Loader experience
- Aprimo Admin knowledge
- Hands-on experience in managing end-to-end Aprimo workflows
- Experience to document processes and changes
- Exposure to multiple marketing platforms for campaign management operations
- Troubleshooting experience to resolve any issues and error handling capabilities
- Maintain technical knowledge by attending educational workshops, reviewing publications
Preferred Technical and Professional Expertise
- Minimum 2-3 years of experience in campaign management operations
- Familiarity with advanced marketing automation software tools for Enterprise organizations like Adobe Campaign /Salesforce
- Aprimo workflows knowledge, understanding and hands-on
- Aprimo Data Loader experience
- Aprimo Admin knowledge
- Hands-on experience in managing end-to-end Aprimo workflows
- Experience to document processes and changes
- Exposure to multiple marketing platforms for campaign management operations
- Troubleshooting experience to resolve any issues and error handling capabilities
- Maintain technical knowledge by attending educational workshops, reviewing publications