Citi Group AVP Digital Channel Senior Analyst 

United States, Florida, Jacksonville 

585474646

• The Digital Channel Senior Analyst is a professional role that manages email execution and workflow for Sales Force Marketing Cloud programs.
• Must be able to lead requirement gathering sessions and manage campaign/project timelines.
• Manage customer expectations and program scope by working closely with stakeholders and other internal partners as appropriate.
• Requires an understanding of how areas collectively integrate within the email channel as well as coordinate and contribute to the objectives of the email channel and overall business.
• Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information.
• Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources.
• Excellent communication and diplomacy skills are required.

The role’s purpose is to:

• Drive the onboarding and testing of Sales Force Marketing Cloud email campaigns, channel integrations and data flows.
• Be the point of contact for questions related to the email channel and Sales Force Marketing Cloud capabilities.
• Drive standardization across lines of business when applicable
• Have oversight over the end-to-end campaign build operational process with the expectation to find efficiencies, drive speed to market and define governance processes.
• Report on campaign results versus expectations.

Responsibilities

• Primary liaison with the Marketing Program Managers, Channel Partners and vendor development team to develop sound Business Requirements and work through the business needs to ensure successful program completion.
• Participate in daily marketing program scrums
• Review marketing requests and delegate responsibility across channel delivery team and resources.
• Manage the email campaign build process end-to-end, including day-to-day activities working with delivery and marketing teams and ensure that delivery is within stand process and agreed SLAs.
• Monitor the day-to-day delivery of email campaigns, data exports, campaign summary reports etc.
• Consistently look for opportunities to shorten the execution process, thus adding speed to market

Knowledge/Experience/Technical skills

• Education: bachelor’s degree in marketing, computer Science, information systems, computer engineering or equivalent degree
• 3-5 years of experience working within Financial Industry
• Salesforce Marketing Cloud experience preferred, specifically with Journey builder
• Strong business acumen and analytic ability with capability of identifying business trends and opportunities and problem solving skills

Personal Skills

• Strong organizational skills
• Excellent written and communication skills to report back finding in a structured, clear, simple way.
• Ability to communicate systems capabilities to non-technical partners.
• Able to be independent and a self-starter, comfortable in a fast-paced matrixed environment.
• Strong execution skills and results oriented approach.
• Act with curiosity and takes the initiative to identify problems, offer creative solutions and resolve issues.

Anticipated Posting Close Date:

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