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Google Analytical Lead Apps Incrementality United States, California, San Francisco 580775069
25.03.2025
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Info Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Mountain View, CA, USA; New York, NY, USA.Note: By applying to this position you will have an opportunity to share your preferred working location from the following:.
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Preferred qualifications:
- Experience working closely with clients, advising on marketing/business performance, and influencing decisions together with insights and measurement.
- Experience with online advertising (Search, Display, Video/TV), website analytics (e.g., Google Analytics), or brand analysis techniques.
- Experience performing marketing experiments, return on investment/financial modeling, and statistical analyses.
- Ability to analyze datasets, identify actionable insights, and communicate findings via presentations or dashboards, and experience with SQL.
- Familiarity with brand and performance marketing and measurement solutions (e.g., MMM, Experiments, MTA, incrementality, etc.).
- Proficient in the full cycle of incrementality testing, from strategic test design to accurate statistical inference.
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