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Apple CRM Lead - Australia, Victoria, Melbourne 576854588
27.07.2024
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Description
- Manage key accounts with CRM strategy to negotiate, plan and execute base management projects. Partner closely with account executives to identify CRM opportunities and implement strategy to support account plan and forecast.- In partnership with the marketing team, manage marketing budget and plan advertising campaigns and approval of creatives.- Create business briefs for marketing team to translate requirements into creative partner campaigns.- Develop and implement base management programs taking advantage of partner’s CRM tools and capabilities. - Build insights and optimize partner campaigns to improve results, focusing on customer experience data and campaign results.
Minimum Qualifications
- 7+ years of relevant experience driving base management projects and sales growth, preferably with CRM or growth marketing responsibility.
- Previous experience in digital commerce, retail media or loyalty programs preferred.
- Experience managing external partners, driving negotiation and implementation of programs and business projects from concept to execution, to reporting and optimization.
- Strong problem solving skills to identify critical issues and opportunities, evaluate options, and provide clear recommendations for sales growth.
- Strong analytical ability to transform key performance indicators (KPIs) into actionable insights
- Demonstrated knowledge of base management and customer data (audience profile, segmentation, reach, impression, open rate, click trough rates, conversion).
- Detail-oriented with the ability to manage multiple tasks concurrently.
- Excellent interpersonal skills
- Fluency in English and Spanish is required.
- Proficiency in large scale data analysis; expert Excel and Tableau skills required
Preferred Qualifications
- Demonstrated knowledge of base management and customer data (audience profile, segmentation, reach, impression, open rate, click trough rates, conversion).
- Detail-oriented with the ability to manage multiple tasks concurrently.
- Excellent interpersonal skills
- Bachelors Degree or equivalent work experience
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