Adidas SENIOR MANAGER 

Poland, Masovian Voivodeship, Warsaw 

574458842

Purpose & Overall Relevance for the Organization:

especially local culture (Street culture, dance, musician, skateboarding......)

Responsible for strategically managing Culture Marketing category activity. Ensure effective communication flow between all internal parties and external counterparts. Assure relevant brand activity with Influencers and Entertainers.

Key Responsibilities

• Manage partner and partner collaboration from top to bottom, across all relevant touchpoints
• Work collaboratively with cross-functional teams for partner collaboration – product design, product marketing, brand comms, PR, digital/social, legal, finance, markets and CtC
• Strategically contribute to global brand initiatives by defining Culture Marketing talent as well as managing relationships
• Identify opportunities to connect entertainers and influencers to our brand through content creation, activations, campaigns, seeding etc.
• Oversee category-specific Brand Marketing objectives for CM
• Drive and implement strategic category plans in conjunction with category and counterparts
• Oversee all product ordering efforts for CM needs: includes forecasting, ordering for CM talent, maintaining in-office and seeding product (monthly stock orders, quarterly promotional forecasting, seasonal specialty) across all partner and category-specific product. Must maintain current product knowledge and clear target market objectives.
• Partner Servicing - place product orders for partner(s) requests, arrange travel for talent + team
• Partner Strategy Execution – manage coordination and usage of appearance, production, PR services within contract term and obtain all necessary approvals for images, digital mechanics, and usage rights
• Lead and execute CM seeding strategy for partner collaboration
• Assure invoices are processed in a timely manner per contract payment schedule
• Establish and maintain relationships within the Culture Marketing industry. Attend internal brand or external industry events for networking, when relevant.
• Contribute to planning and execution of CM responsibilities within brand events, as well as CM specific events. This includes concept development, event planning, managing staff, CM outreach and event wrap up.
• Act as Department lead in absence of Senior Director –supervise, train, mentor and oversee

Knowledge, Skills, and Abilities:

• Strong project management skills and an ability to work well in a team environment.
• Strong understanding of and passion for fashion/streetwear preferred.
• Ability to be self-directed while working under tight deadlines.
• Solid contacts in the fashion, lifestyle media industry.
• Strong leadership skills.
• Ability to build respect and trust with others both internally and externally.
• Strong networking skills.
• Ability to prioritize and oversee multiple projects in a fast-pace environment.
• Knowledge of international working environments a plus.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Exercise professionalism at all times
• Unconventional business hours may be required. (evenings, weekends)
• Travel, domestic and international, as required by business needs.
• Proficient in Microsoft 365 (Outlook, Excel, Word, PowerPoint, Teams)

Requisite Education and Experience / Minimum Qualifications:

• BA in public relations, communications, marketing, or related field required.
• Minimum eight (8) years marketing experience within a consumer goods company.
• Experience with integrated marketing campaigns.
• Experience working in an international environment is an asset.