Cognyte Content Strategist 

Israel, Tel Aviv District 

569505156

Today’s world is crime-riddled. Criminals are everywhere - virtual, invisible and increasingly sophisticated. Traditional ways to prevent and investigate crime, terror and threats to national security are no longer enough.

As a Cognyter you’ll:

• Analyze target customer personas and segments to develop multi-channel content strategies
• Collaborate closely with internal and external teams to craft and execute on cohesive content plans for brand awareness and demand gen campaigns
• Research, write and produce valuable and relevant content that resonates with our target audience and supports our overall business goals
• Own the content from ideation to execution, working with designers and other stakeholders, to ensure timely, high-quality execution
• Create engaging content plans and deliverables for a variety of channels, including blogs, social media, email marketing, SEO/GEO content and thought leadership reports, as well as high-caliber sales collateral including brochures and case studies
• Analyze key content performance metrics and work to optimize performance in partnership with the digital & demand gen team

For that mission you’ll need:

• 5+ years of experience creating and managing content for a global, hi-tech company
• Proven track record in tackling complex, technical concepts and creating engaging, valuable and well-structured content
• Native English speaker – required
• Exceptional writing and editing skills
• Strong team player with experience working in cross-functional teams
• Solid project management skills, with experience overseeing the end-to-end content lifecycle
• Experience in creating long-form copy (e.g. blogs, reports)
• Experience in SEO strategies and content optimization

Additional extra points for:

• Product marketing experience

Apply now.