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CheckPoint Field Marketing Manager UKI United Kingdom, England, London 567346801
25.03.2025
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Key Responsibilities
- Lead the marketing activities in UK&I - manage local resources and budgets efficiently
- Develop and oversee execution of integrated, comprehensive regional marketing plans that align with sales strategy to drive customer acquisition, retention and revenue growth
- Guide and evolve integrated marketing initiatives from design through successful execution. Initiatives can include - but are not limited to:
- ABM
- Email campaigns
- Paid and social media
- Virtual and in-person events
- Content development
- C-level engagement programs
- Work closely with the local sales teams, as well as with the EMEA marketing management and global marketing peers to define and execute effective plans
- Work together with Channel Sales Leadership to optimize joint marketing programs with channel partners; utilize MDF to fuel growth initiatives
- Build and maintain a strong, productive interlock with key constituents in Sales and Marketing to ensure agreement on priorities, adjusting as required
- Create effective lead generation programs, to grow net new sales pipeline aligned with product launches and regional sales needs
- Measure and report out on all campaign results and budget management effectiveness and ROI
Qualifications
- Marketing Education and/or BA - an advantage
- 5-7 years in a Field and or Partner Marketing role with demonstrated success managing results
- Previous marketing experience from a security company - a significant advantage
- Strong executive presence when meeting with all levels inside and outside the organization
- Understanding of latest marketing techniques and demonstrated success implementing them
- Proven ability to leverage the reach of channel partners to deliver pipeline and revenue growth through joint programs
- Entrepreneurial mindset with a highly professional, positive, solutions-focused attitude
- Proactive in anticipating needs and consistently demonstrate a strong sense of urgency
- Excellent interpersonal skills and ability to successfully navigate a matrixed organization to build strong relationships within the entire organization
- Outstanding written communication skills and compelling public speaking ability
- Experience in CRM systems (Salesforce & Marketo as advantage)
- Fluency with Saleforce.com and ability to access and interpret data to make actionable recommendations.
- Competitive analysis and account mapping experience - an advantage
- Excellent budget management discipline focused on measuring and optimizing marketing campaigns and initiatives to ensure activities are effective, innovative, efficient, and generate ROI
- Innate passion for motivating colleagues and sales peers and stakeholders to make meaningful contributions to the business and consistently drive value for their stakeholders
- Dedicated and ambitious person with inspiring personality, excellent communication skills and the ability to effectively manage multiple activities at once
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