US Bank Content Collateral Manager Category Corporate 

United States, Georgia, Atlanta 

5614092

In this new position, the Marketing Manager reporting to the Head of Content and Communications as part of the North America Marketing team will drive the creation of high-impact collateral and content assets that empower our sales team and engage customers. This role sits at the intersection of marketing, product marketing and sales ensuring our messaging is compelling, consistent, and aligned with business objectives.

• Manage the complete cycle of collateral and marketing assets from initial request to compiling of content, copywriting and design, and stakeholder and compliance approvals

• Develop and execute an intake process that supports product delivery and enhances sales enablement.

• Create and manage library of sales enablement materials working closely with our Seismic platform team to understand usage and positioning of assets.

• Collaborate closely with sales, product, and channel marketing to ensure content meets the needs of our prospects and customers.

• Optimize and refresh existing content to reflect updates as applicable

• Ensure all content maintains brand consistency, tone, and messaging alignment

• Work with designers and other stakeholders to produce high quality visually compelling assets

• Track content effectiveness through engagement metrics and voice of sales

• Execute creative requirements to deliver compelling product content through clear on-brand creative direction.

• Ensure all content is compliance approved and conduct Periodic Reviews of all submitted collateral

• Management of multiple third-party vendors

• Establish processes and workflows for content creation, approvals, measurement, and distribution.

Qualifications

• 5+years of experience in content marketing, sales enablement, or a related role

• Experience creating variety of content formats include collateral, pitch slides and case studies

• Experience in payments or B2B marketing preferred

• Thrives in an environment that requires daily interface with cross-functional teams throughout the larger organization.

• Team player. Results- and service-oriented with a passion for creativity and innovation.

Skillset attributes:

• Strong storytelling and copywriting skills with ability to translate complex ideas to clear, audience centric messaging

• Ability to adapt quickly to changing priorities and create new and better ways for the organization to be successful.

• Maintain high ethical standards; gain the confidence and trust of others through honesty, integrity and authenticity with a risk and controls mindset

• Independently handles multiple projects and meets critical deadlines in a fast-paced, high-pressure environment.

• Tracks and prioritizes tactics and deadlines.