Your Role and Responsibilities- Responsible for creation, organization, and maintenance of design assets and resources.
- Manage content creation and publishing. Collaborating with design, marketing, and IT teams.
- Design, build, and update website content and functionality.
- Optimize site performance and SEO.
- Develop and implement AEM templates, components, and workflows.
- Implement and analyze website analytics to measure and improve performance.
- Support and validate copy creation for all channels including email, social media, landing pages, etc.
- Manage organization of content library to facilitate to find and reuse assets.
- Assign keywords, labels (tags) to content, videos, and images.
- Proficiency in using the Workfront tool would be highly beneficial.
Required Technical and Professional Expertise
- Knowledge and background in Content Management Adobe Sites tool to support content creation and publishing.
- Knowledge in using the Workfront tool.
- 3-5 years of relevant work experience.
- Strong written and verbal communication skills.
- Experience with design software and web development tools.
- Strong understanding of user experience (UX) and user interface (UI) design principles.
- Experience with website performance optimization (WPO) techniques.
- Knowledge of search engine optimization (SEO) best practices.
Preferred Technical and Professional Expertise
- Creativity and problem-solving abilities.
- Knowledge of current digital marketing technologies and trends.
- Passion for content creation, marketing, and brand development.
- Digital and social marketing.
- Creative, collaborative, and has a passion for marketing.
- Growth minded and eager to continuously learn.
- Ability to adapt to change.
- Flexibility to work in different time zones to accommodate global projects