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Uber Principal Engineer - Core Advertising 
United States, West Virginia 
554872540

21.05.2025

About the Role

- - - - What the Candidate Will Do ----

  • Understand, investigate, and formulate technical roadmaps for the highest priority opportunities/problems for advertising at Uber
  • Consistently write and document high-quality code and technical papers to solve strategically important problems
  • Partner with and influence key stakeholders to drive technical progress, and evangelize the adoption of Ad Tech industry best practices
  • Mentor and guide technical leads in executing high-priority OKRs, define and improve SLAs, and establish metrics and success indicators

- - - - Basic Qualifications ----

  • 15 years of experience working as a software engineer or 13 years with an advanced degree.
  • Deeply experienced in building core ad tech systems such as ad servers, bidders and pacers, yield optimizers, reach estimation systems, etc.
  • Proven track record of delivering high impact business outcomes within the digital advertising domain

- - - - Preferred Qualifications ----

  • An advanced degree in Computer Science, Mathematics, or quantitative field
  • Experience with forecasting models for inventory management, enabling sales operations and enabling both reservation and auction based buying models
  • Experience with full funnel ad measurement and attribution systems, such as brand lifts, incrementality based measures, modeled conversions, MMPs, CAPI, SAN, etc.
  • Familiarity with the sales tooling and third party integrations that enable the flow of budgets from advertiser ecosystems into 1st party platforms

For San Francisco, CA-based roles: The base salary range for this role is USD$284,000 per year - USD$315,500 per year.

For Sunnyvale, CA-based roles: The base salary range for this role is USD$284,000 per year - USD$315,500 per year.