EY Customer Tech-Adobe Analytics Senior 

India, Karnataka, Bengaluru 

549996089

Adobe Analytics Consultant

Adobe Analytics Consultant role is to help deliver analytics for multiple web properties and support strategic initiatives to a large technology client.

Responsibilities

• You will work with client’s marketing and business partners to define Key Performance Indicators, (KPIs), for new projects/enhancements. You will define the best analytics approach using Adobe Analytics Product Suite.
• Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites
• Full responsibility for analytics needs across customer analytics platforms
• Ensure data integrity & documentation of tracking standards
• Troubleshoot and debug analytics implementation
• Work across both marketing and development to support both teams with analytics tracking
• Engage with projects to ensure the analytics solutions meets business requirements
• Deliver clear and actionable recommendations to improve and optimize the customer experience
• Generate reports and providing insights and recommendations based on data
• Provide guidance to develop tagging framework and provide QA support
• Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements
• Manage the implementation and tracking of digital marketing initiatives both current and future.

Required Qualifications

• Subject matter expert with total experience between 8-10 years with minimum 4-6 years using Adobe Analytics Suite
• Experience working with tagging technologies (Like GTM, Adobe DTM, Tealium, or Ensighten) is required
• Experience on technical architecture/framework of analytical eco-system(s)
• Experience in designing solutions and writing technical documentation for a medium/large scale commercial website
• Experience in interfacing between business and implementation units
• Stakeholder management skills, including strong communication and presentation experience
• Quick learner who can solve problems and is self-motivated

Mandatory skills:

• Platform: Adobe Analytics, Google Analytics
• Tagging tools: Adobe Launch, Tealium IQ, Google Tag Manager
• Web Languages: HTML, JavaScript, jQuery, Data Layer
• Experience in setting up DataLayer format and working with Front end development teams
• Expertise and patience to be able to explain analytics to various groups with differing levels of analytics knowledge and acquaintance
• Executive and time management skills to prioritize work in a demanding environment

Preferred Qualifications

• Intermediate/advanced experience with Adobe Analytics
• Advanced Excel
• Basic Power BI and SQL
• Prior experience with data collection tools (i.e. JSLL)

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