Airbnb Marketing Lead Experiences & Services 

United States 

545216016

The Community You Will Join:

The Marketing Lead, Experiences & Services works with cross functional teams to deliver strategic go to market plans that yield best in class marketing and communications results. Utilizing a natural talent for narrative building you’ll stitch together a plan by obsessing the consumer and the product.

The Difference You Will Make:

A builder of ideas, teams, goals and momentum you’ll shape the future with a strong belief in the power of design and creativity. Building strategy, briefs and communications for our biggest moments. The ideal candidate believes that brand and product are synonyms and have extensive experience working with brand strategy, product, design, creative and engineering.

A Typical Day:

• Develop integrated marketing plans, partnering with the business, product marketing, brand marketing, performance marketing, host community and comms teams to introduce new products to our audiences. Operate as a cross-functional leader and individual contributor.
• Develop creative briefs across a range of marketing needs including product naming, launch assets, landing pages, social content and more.
• Partner with creative leadership to drive development of our communications, including but not limited to: visual identity, naming, event marketing, social assets, landing pages, emails, in-product marketing, press assets and more.
• Lead the definition of the end-to-end consumer journey, partnering with other marketers, product and design.
• Lead highly visible workstreams and develop executive-level presentations on a regular basis. Must be proficient in Keynote and Figma.
• Monitor and optimize marketing performance based on key metrics and leading performance indicators

• 10+ years of relevant work experience at a start-up, agency or client-side marketing, with preference in the consumer tech space of travel, design, or lifestyle.
• Approaches developing presentations and briefs as a craft through concise and compelling written and verbal communication, a keen visual sense and attention to detail.
• Strong understanding of and experience working closely with product, creative, design, and performance marketing functions.
• Comfort leading and collaborating with both creative and technical teams and has the ability to flex between analytical, technical and creative skill sets.
• Ability to discern what good creative, design, content and marketing looks like and articulate why.
• A passion for data, analytics, campaign performance and a desire to improve campaign output using metrics
• Embraces working within tight deadlines, adjusting to changes in priorities, and driving alignment across multiple stakeholders and cross-functional partners.

Offices: United States