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Essential Responsibilities:
Minimum Qualifications:
Inbound Strategy & Market Intelligence
Partner with Consumer Insights teams to develop research strategies that uncover how AI agents will change shopping behaviors and purchase decision-making processes
Collaborate with Product teams during roadmap planning to influence agentic commerce feature prioritization based on consumer needs and competitive analysis
Partner with UX teams to ensure agentic commerce experiences are intuitive and build consumer trust
Act as the voice of the consumer in product development discussions, ensuring solutions address real consumer pain points
Product Positioning & Value Proposition Development
Develop compelling product positioning that differentiates PayPal's agentic commerce capabilities from competitors and clearly communicates consumer benefits
Translate complex AI agent functionality into clear, consumer-friendly value propositions that emphasize trust, convenience, and control
Message Testing & Optimization: Iterate on messaging through A/B testing and performance analysis, ensuring maximum resonance with target audiences
Build value propositions that position PayPal as the trusted enabler of autonomous commerce experiences across the marketing funnel
Go-to-Market Strategy & Launch Orchestration
Lead and execute comprehensive GTM strategies for agentic commerce products and features, coordinating across Product, Commercial, Brand Marketing, Performance Marketing, and Communications teams
Partner with Creative and Content teams to develop marketing assets that clearly communicate agentic commerce value propositions across awareness, consideration, and conversion touchpoints
Coordinate with Legal, Compliance, and Risk teams to address consumer protection concerns and regulatory requirements
Work with Customer Experience teams to design support systems and educational content that help consumers understand and adopt
Growth & Lifecycle Optimization
Partner with Performance Marketing teams to develop acquisition campaigns that effectively communicate agentic commerce benefits and drive consumer trial
Collaborate with Lifecycle Marketing teams to create engagement campaigns that increase AI agent usage, build consumer confidence, and drive repeat transactions
Orchestrate optimization programs based on consumer feedback and usage data to improve agentic commerce experiences and drive business growth
Required Qualifications
10-12 years of marketing experience with strong focus on consumer insights, market research, and emerging technology adoption
Proven track record in fintech, payments, or consumer technology with experience launching products that require significant consumer behavior change
Experience with AI/ML product marketing, machine learning, or autonomous technology products to consumers with focus on trust and adoption drivers
Strong inbound product marketing experience with demonstrated ability to influence product roadmap through customer insights, competitive intelligence, and research
Full product lifecycle experience with demonstrated success from product ideation and development through launch, growth, and optimization phases
AI-native and tech-first approach with ability to drive technology adoption and data-driven decision making across teams and markets
Strong project management and organizational skills for coordinating complex initiatives across a highly matrixed organization
MBA or advanced degree in Marketing/Business
Experience at companies that have successfully launched AI-powered consumer products or services
Background in emerging technology adoption research or future consumer behavior prediction
Travel Percent:
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .
The US national annual pay range for this role is $123,500 to $212,850
Our Benefits:
Any general requests for consideration of your skills, please
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