Expoint – all jobs in one place
Finding the best job has never been easier
Limitless High-tech career opportunities - Expoint

PayPal Sr Manager Product Marketing - Agentic Commerce Consumer 
United States, California, San Jose 
540364482

Today

Essential Responsibilities:

  • Partner with Product, Marketing, and Sales teams to drive product commercial success
  • Champion customer needs to ensure products address key pain points and deliver value
  • Develop and execute go-to-market plans for new product launches and feature updates
  • Build a deep understanding of markets, competitors, and regulatory landscapes to inform strategy
  • Collaborate with client-facing teams to gather customer feedback and refine product positioning
  • Support the launch of new markets and offers by coordinating with global and regional teams
  • Lead the prioritization and execution of marketing campaigns to increase adoption and market share
  • Provide expertise on product capabilities, value propositions, and best use cases
  • Monitor product performance metrics and identify opportunities for growth and optimization
  • Drive commercial readiness by developing positioning, messaging, and cross-channel launch strategies

Minimum Qualifications:

  • Minimum of 12 years of relevant work experience and a Bachelor's degree or equivalent experience.

Inbound Strategy & Market Intelligence

  • Partner with Consumer Insights teams to develop research strategies that uncover how AI agents will change shopping behaviors and purchase decision-making processes

  • Collaborate with Product teams during roadmap planning to influence agentic commerce feature prioritization based on consumer needs and competitive analysis

  • Partner with UX teams to ensure agentic commerce experiences are intuitive and build consumer trust

  • Act as the voice of the consumer in product development discussions, ensuring solutions address real consumer pain points

Product Positioning & Value Proposition Development

  • Develop compelling product positioning that differentiates PayPal's agentic commerce capabilities from competitors and clearly communicates consumer benefits

  • Translate complex AI agent functionality into clear, consumer-friendly value propositions that emphasize trust, convenience, and control

  • Message Testing & Optimization: Iterate on messaging through A/B testing and performance analysis, ensuring maximum resonance with target audiences

  • Build value propositions that position PayPal as the trusted enabler of autonomous commerce experiences across the marketing funnel

Go-to-Market Strategy & Launch Orchestration

  • Lead and execute comprehensive GTM strategies for agentic commerce products and features, coordinating across Product, Commercial, Brand Marketing, Performance Marketing, and Communications teams

  • Partner with Creative and Content teams to develop marketing assets that clearly communicate agentic commerce value propositions across awareness, consideration, and conversion touchpoints

  • Coordinate with Legal, Compliance, and Risk teams to address consumer protection concerns and regulatory requirements

  • Work with Customer Experience teams to design support systems and educational content that help consumers understand and adopt

Growth & Lifecycle Optimization

  • Partner with Performance Marketing teams to develop acquisition campaigns that effectively communicate agentic commerce benefits and drive consumer trial

  • Collaborate with Lifecycle Marketing teams to create engagement campaigns that increase AI agent usage, build consumer confidence, and drive repeat transactions

  • Orchestrate optimization programs based on consumer feedback and usage data to improve agentic commerce experiences and drive business growth

Required Qualifications

  • 10-12 years of marketing experience with strong focus on consumer insights, market research, and emerging technology adoption

  • Proven track record in fintech, payments, or consumer technology with experience launching products that require significant consumer behavior change

  • Experience with AI/ML product marketing, machine learning, or autonomous technology products to consumers with focus on trust and adoption drivers

  • Strong inbound product marketing experience with demonstrated ability to influence product roadmap through customer insights, competitive intelligence, and research

  • Full product lifecycle experience with demonstrated success from product ideation and development through launch, growth, and optimization phases

  • AI-native and tech-first approach with ability to drive technology adoption and data-driven decision making across teams and markets

  • Strong project management and organizational skills for coordinating complex initiatives across a highly matrixed organization

Preferred Qualifications
  • MBA or advanced degree in Marketing/Business

  • Experience at companies that have successfully launched AI-powered consumer products or services

  • Background in emerging technology adoption research or future consumer behavior prediction

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

The US national annual pay range for this role is $123,500 to $212,850


Our Benefits:

Any general requests for consideration of your skills, please